Activities in Vail, Shopping

Icebreaker Vail Presents Merino-Fest 2013 This Weekend

Get up to 50% off Spring/Summer ’13 apparel at the Icebreaker TouchLab store in Solaris in Vail this weekend—September 27-29—only!

Vail's Icebreaker TouchLab store features discounts on summer apparel and raffle at Merino-Fest this weekend.Up here in the mountains, we love our wool. The ultra-soft temperature-controlling merino wool used to make Icebreaker athletic wear is about as good as it gets, and this weekend’s sale is a great time to stock up on it.

The Merino-Fest event also features the debut of their Fall/Winter collection and a raffle.

About the Vail Icebreaker TouchLab The 1,000 square-foot store opened in Solaris nearly a year ago, in December 2012, and features Icebreaker’s complete line of pure, natural merino wool apparel, including ski base layers and après ski wear. The brand’s Outdoor, Running, Travel, Kids and Underwear collections, plus Socks and Accessories, are also available. All are made from handpicked merino wool born in the Southern Alps of New Zealand.

Shoppers are able to touch the brand’s signature merino, known for being so soft that folks don’t even realize it’s wool. The store’s Tactile Gallery features garments that explain how the wool works in your favor—it’s soft, not itchy, odor-resistant, and extremely breathable. The merino wool garments also help regulate body temperature, so you stay cool when it’s hot and warm when it’s cold.

The store is operated under a partnership between Icebreaker and Specialty Sports Venture, Vail Resorts’ retail division.

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